Licensing is A. offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. B. contracting with a foreign firm to manufacture products according to certain specifications. C. when a foreign country and a local firm invest together to create a local business. D. having a company handle its own exports directly, without intermediaries. E. exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.
Licensing is A. offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. B. contracting with a foreign firm to manufacture products according to certain specifications. C. when a foreign country and a local firm invest together to create a local business. D. having a company handle its own exports directly, without intermediaries. E. exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Licensing is
A. offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B. contracting with a foreign firm to manufacture products according to certain specifications.
C. when a foreign country and a local firm invest together to create a local business.
D. having a company handle its own exports directly, without intermediaries.
E. exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.
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