The U.S. Congress enacted the CAN-SPAM Act in 2003. This act: a) prohibits the use of false or misleading subject lines on emails used for advertising. b) requires spammers to register with the Federal Trade Commission. c) does not view sending multiple spam emails with the use of a hijacked computer as an offensel d) limits advertisers from sending more than one ad per month per email address.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
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The U.S. Congress enacted the CAN-SPAM Act in 2003. This act: a) prohibits the use of false or misleading subject lines on emails used for advertising. b) requires spammers to register with the Federal Trade Commission. c) does not view sending multiple spam emails with the use of a hijacked computer as an offensel d) limits advertisers from sending more than one ad per month per email address.
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