Leaf's Paper Company is planning to launch a new notebook product that is water resistant. Thecompany wants to sell 30,000,000 of the new notebooks next year and wants to know what trial rateis required to achieve this goal. The market research group forecasts an awareness rate of 73% andan ACV % of 59%. Of those that try the product by purchasing 1 notebook, 29% will repurchase 5notebooks per year. There are 180,000,000 notebook consumers in the target market. Total fixedcosts to Leaf Paper Company to manufacture this new notebook are $9,400,000, with variable costsof $2.90 per notebook.In order to achieve the original sales goal of 30,000,000 notebooks, what ACV % will be required ifLeaf instead achieves a 10% repeat purchase rate and a trial rate of 20%?PS2 12 3percent4 5SUBMIT ANSWER EXIT

Awareness rate = 73% or 0.73 Units per trial = 5 Number of new notebooks wants to sell in next year…

Answered: Leaf's Paper Company is planning to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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