It is said that competition is not valued for its own sake but because it produces efficient market outcomes. However, conduct is tested against its impact on competition rather than its impact on efficiency. Carefully explain this apparent inconsistency. Use examples to illustrate your response.

You work for a cell phone company that is experiencing an outage in a specific area of town. A customer calls in to complain. She has a sick mother and needs her phone to work so that she can contact emergency services. When you ask her what solution she is looking for, she replies that she needs her phone to work right now and she wants your company to pay for her service for the next year.          How would you express empathy with this customer?       While the scenario appears unsolvable, what alternatives could you offer to help this difficult to please customer?        What would you do if the customer demands to speak to the CEO of your company?

How can an organization effectively identify and leverage untapped opportunities within specific elements of the value chain to gain a competitive advantage in the market?

Identify and summarize the market dynamics involved in both kinds of centrally coordinated policies.