How can a company use competitive intelligence to gain a competitive advantage? By targeting its competitors' customers with marketing messages By undercutting its competitors' prices By developing a strategy to copy its competitors' products or services By gathering information about its competitors' products, services, and marketing strategies
How can a company use competitive intelligence to gain a competitive advantage? By targeting its competitors' customers with marketing messages By undercutting its competitors' prices By developing a strategy to copy its competitors' products or services By gathering information about its competitors' products, services, and marketing strategies
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 1DYMP
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How can a company use competitive intelligence to gain a competitive advantage?
By targeting its competitors' customers with marketing messages
By undercutting its competitors' prices
By developing a strategy to copy its competitors' products or services
By gathering information about its competitors' products,
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