Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question

How can a company use competitive intelligence to gain a competitive advantage?

  

By targeting its competitors' customers with marketing messages

  

By undercutting its competitors' prices

  

By developing a strategy to copy its competitors' products or services

  

By gathering information about its competitors' products, services, and marketing strategies

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