How can a company use competitive intelligence to gain a competitive advantage?    By targeting its competitors' customers with marketing messages    By undercutting its competitors' prices    By developing a strategy to copy its competitors' products or services    By gathering information about its competitors' products, services, and marketing strategies

Q: Managing a company's reputation is one of the primary objectives of a marketing department. Do you…

A: One of a marketing department's main goals should be to manage the company's reputation, but it's…

Q: Your company needs to improve on their CRM system. Explain how your company can effectively apply…

A: Customer relationship management helps the organisation to improve and maintain their customer…

Q: it consists of customers,suppliers,employers, media and competitors

A: Every business firm operates in an environment influenced by some specific environmental forces, and…

Q: marketing reserch is the systematic and objective identification, collection, analysis,…

A: Yes, Marketing research is the systematic and objective identification, collection, analysis,…

Q: Each part of the marketing plan is essential and valuable for marketers or managers developing a new…

A: Marketing mix refers to planning and implementation of the strategies with relation the product,…

Q: From the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can…

A: Marketing is the process of creating, communicating and delivering customer value. The marketing…

Q: After a company segments its market, it needs to decide which segment (s) is most attractive to…

A: Effeсtive  segmentаtiоn  Strаtegy  meаns  thаt  the  lосаtiоn  thаt  hаs  been  seleсted  fоr  the…

Q: The characters and factors outside of marketing that have an impact on a company's capacity to…

A: Introduction Numerous factors are to be considered by an organization to carry on a business…

Q: What strategies may a company implement to track its discount promotion campaigns and customer…

A: Social media and promotion play an important role in the upliftment of a brand or a company.

Q: A company may have many Customers depending on it size and industry in which it operates. Explain in…

A: Nike - It is an American multinational corporation that caters to the global customer base through…

Q: What is the significance of above the line as effective marketing tool in business operatio

A: ATL strategies focus and directing to the communication towards the mass market. All promotional…

Q: firm operates in a market dominated by two firms of which it is one. It is considering investing in…

A: Duopoly means that in the market there are two dominant firms which are performing the same…

Q: What are the main advantages of a market-oriented approach Why might a market-oriented approach be…

A: In market-oriented approach the organization’s core motive is to work for the satisfaction and needs…

Q: Describe the impact (or potential impact) of artificial intelligence in the retail industry, or how…

A: “Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Discuss critically the steps that companies follow in the process of competitor analysis. Give…

A: Competitor analysis is a strategic management practice that involves systematically assessing and…

Q: Philip Kotler defines marketing as a societal process by which individuals and groups obtain what…

A: Marketing - It is a comprehensive term that denotes the art and science of identification of the…

Q: omplete a Marketing Plan that introduces a new product by an existing Fortune 500 company.

A: INTRODUCTION -  This marketing plan outlines the introduction of a new product by an existing…

Q: Increasing and optimising customer loyalty and retention is a major part of any successful business…

A: Customer loyalty and retention are critical components of any successful business strategy.…

Q: What are the benefits of integrating Customer Relationship Management with other business systems,…

A: Customer relationship management (CRM) is a corporate method that maximises revenues and revenue…

Q: Guided by marketing strategy the company designs a marketing mix made up of factors under its…

A: The marketing mix refers to a combination of elements that are required to promote a product or…

Q: Why is it important to have  excellent customer service for your customers? in what ways can…

A: * Introduction - For any organization to be successful in any business setup the first thing of…

Q: critically evaluate the strategic objectives to be met by a company in the automotive industry and…

A: Manufacturing firms operate to produce finished goods and sell them in the market. In the process of…

Q: The marketing environment is the actors and forces outside marketing that affect marketing…

A: Every business that does operations in market is influenced by several factors which have a direct…

Q: Construct a marketing plan for your organization using marketing model canvas.

A: Business Model Canvas lets you edit a business model on one page quickly. As you plan a business…

Q: What are the key components of a comprehensive marketing audit?

A: The term marketing audit is defined as an analysis of all critical marketing components and factors…

Q: WHAT is the main function of using artificial intelligence in marketing ?

A: The artificial intelligence is utilised in marketing for making certain decisions which are…

Q: What occurs when a company seeks to match what a competitor is doing while maintaining its existing…

A: a company seeks to match what a competitor is doing while maintaining its existing competitive…

Q: Explain how companies analyze and use marketing information.

A: Marketing Information refers to all the data that is collected by a marketer about the customers who…

Q: How can the company differentiate its goods and/or services from those of its competitors?

A: The following is the response:

Q: Identity the contextual influence that you believe will pose the greatest challenge to companies'…

A: Contextual influence refers to the selective professional impacts experienced by people's families,…

Q: Being locked into a product or technology is a problem only if such a product can be clearly shown…

A: Digitalization has already taken up the world. There is an internet that is being accessed all over…

Q: When implementing customer relationship management, why might a business desire fewer customers over…

A: CRM is the activity of establishing and maintaining relationships with customers of the company. So,…

Q: A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with a…

A: A dynamic process that is always changing is known as marketing. It uses data, technology, and…