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Which questions has the Y sought to answer with each different type of marketing research it has conducted? |
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- qHow has digital marketing impacted traditional market segmentation methods?What is customer segmentation, and how is it used in CRM for marketing purposes?How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?
- Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?Ethical Considerations. Is it ethical to observe shoppers for the purposes of marketing research withouttheir knowledge and permission? Why or why not?Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary data? What are possible benefits or drawbacks of using each of these data types?
- What is a marketing information system (MIS)? Whattypes of information does it indude?b) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.How well does geofencing succeed in fulffilling a marketers objectives and why?
- How can marketers balance the benefits of behavioral segmentation with customer privacy concerns?Highlight with examples why a researcher would use Behavioral and Psychographic segmentation for a preferred market?How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation.