Answered: Interview the manager or marketing…

Interview the manager or marketing manager of a retail firm. Determine how this individual develops the marketing strategy. Compare this person’s process with the approach described in the text

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter1: Marketing: The Art And Science Of Satisfying Customers

Section1.7: Analyzing Marketing Strategy

Problem 1LO

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Interview the manager or marketing manager of a
retail firm. Determine how this individual develops
the marketing strategy. Compare this person’s
process with the approach described in the text

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