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Innovators Believers Strivers Experiencers Makers Achievers Survivors Thinkers

Innovators Believers Strivers Experiencers Makers Achievers Survivors Thinkers

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Match these consumer groups with their buying behaviors. Innovators Believers Strivers Experiencers Makers Achievers Survivors Thinkers Active with upscale tastes and interest in new products Predictable and traditional patterns based on family habits Practical and conservative habits more interested in value than luxury Cautious with little interest in new products and a pattern of brand loyalty :: Well-informed with practical and functional instincts Active with a tendency for established and prestigious tastes Extremely active with impulsive tastes seeking new and offbeat products Active and impulsive while emulating purchases of higher-income groups
Transcribed Image Text:Match these consumer groups with their buying behaviors. Innovators Believers Strivers Experiencers Makers Achievers Survivors Thinkers Active with upscale tastes and interest in new products Predictable and traditional patterns based on family habits Practical and conservative habits more interested in value than luxury Cautious with little interest in new products and a pattern of brand loyalty :: Well-informed with practical and functional instincts Active with a tendency for established and prestigious tastes Extremely active with impulsive tastes seeking new and offbeat products Active and impulsive while emulating purchases of higher-income groups
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