In the case of Groupon; investors were concerned over Groupon's Select one: A. Inimitability B. Uncompetitiveness C. A and B D. None of the above
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- Ethics Review the AMA Code of Ethical Norms and Values for Marketers, available on the AMA website, https://www.ama.org/AboutAMA/Pages/Statement1.Describe the background of AdRoll? BACKGROUND OF ADROLLAdRoll wasfounded in 2007 as a means to make advanced display advertising techniques available for brands of all sizes. In 2013, the original founders were still at the company along with two additions that included Suresh Khanna, Vice President of Sales, and Greg Fulton, Senior Product Director, along with 150 employees. It was projected that the company would have 450 employees by January 2014. The company’s focus was on retargeting, which kept track of consumer’s online browsing behavior. Once this information was collected, AdRoll would then display ads of interest to customers as they traveled around the Web. Without retargeting, only 2 percent of potential customers return to a site. Using retargeting, AdRoll had the potential to bring back the other 98 percent of those customers who otherwise would have never returned. AdRoll also displayed ads for products the consumer had never seen but could potentially be…37) is a form of financing a new business in which in which entrepreneurs post details of their ideas for a start-up or new venture, along with key information, on the internet inviting would be investors to buy-into their company. Crowd funding Factoring O An angel investor O Venture capital
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- If the Super Bowl 2012 had a 40.5% rating and you ran your ad two times, first one during the first half and second times during the second half. However, it is estimated that 1/3 of the viewers do not watch the second half and new 1/3 of the viewers start watching the game in the second half. Then GRP would be equal to ____ A.81 B.40,5 C.54 D.2 E.none of the aboveWhich one of the following statements is correct concerning the concept of materiality?(1) Materiality is determined by reference to guidelines established by the AICPA.(2) Materiality depends only on the dollar amount of an item relative to other itemsin the financial statements.(3) Materiality depends on the nature of an item rather than the dollar amount.(4) Materiality is a matter of professional judgmentA)Essentially, there are four major categories of endorsements. They are: Group of answer choices a)primary, secondary, tertiary and quaternary. b)local, foreign, alien, and mixed. c)donative, creditory, incidental, and mixed. d)blank, special, qualified, and restrictive. B)The words "for deposit only" as part of an endorsement are: Group of answer choices a)blank endorsements. b)special endorsements. c)restrictive endorsement. d)two of the above.