In terms of psychological influences on buying, why would Ford make its “Ford Pass” app available to both customers and non-customers

Ford widely publicizes Sheryl Connelly’s research findings about the broad trends affecting consumer behavior. During which stages of the consumer buying decision process is this publicity likely to prove influential, and why?

Using information from various sources (internet, press, TV, radio etc), analyze how consumer behaviour (shopping habits, influences, patterns etc) will be shaped in the future

How can marketers make sure consumers don't suffer from post purchase dissonance after purchasing a sustainable fashion item ?