Humans are social beings whose purchase decision are influenced by their social settings and surroundings. Analyse the four social factors that can explain some of consumer purchase behaviour. Also show why marketers should try to understand these social factors.

Humans are social beings whose purchase decision are influenced by their social settings and surroundings.Taking the foregoing statement into consideration, analyse the four (4) social factors that can explain some of consumer purchase behaviour. In addition, show why marketers should ty to understand these social factors.

Using AMA Definition of Marketing, Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.

Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior.

Describe the situational factors that affect what consumers buy and when.

The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior?