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Q: What is a social class system?
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A: Direct marketing is any type of marketing that communicates or distributes directly to individual co...
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How can marketers make sure consumers don't suffer from post purchase dissonance after purchasing a sustainable fashion item ?
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- what temporary situations or changes in life circumstances might influence a consumer to recognize a need for a cleaning product in general or a green cleaner in particular? how might a marketer leverage this knowledgeWhat is Marketing Concept? Explain with the help of examples how does understanding Consumer Behaviour helps in implementation of marketing concept?Please explain the four major factors influencing the consumer decision process individually and clearly when they choose a "Dress/Clothing" to celebrate their birthday?
- What criteria do consumers use to determine that some products and services are relevant to others?Can our product satisfy different needs or motives in different people? What needs are involved? What characterizes individuals with differing motives?For the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars Vacation
- How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?What is a consumer inference? Why is this ofinterest to marketers?Why marketers are interested in consumer lifestyles and what dimensions do they use to measure lifestyle?
- Describe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?How can a company use marketing techniques to reduce post-purchase dissonance?What are the examples of products that consumers hold erroneous perceptions about? Can you trace how these errant perceptions came about?