Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Purchase Process
Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, …
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Humans are social beings whose purchase decision are influenced by their social settings and surroundings.
Taking the foregoing statement into consideration, analyse the four (4) social factors that can explain some of consumer purchase behaviour. In addition, show why marketers should ty to understand these social factors.

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Step 1: Concept of consumer purchase behaviour:
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Step 2: Four (4) social factors that can explain some of consumer purchase behaviour:
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Step 3: Why marketers should try to understand these social factors?
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