Write short description for each Strategic Marketing Process Situational analysis Goal setting Marketing program Marketing plan Implementation phase Results Control phase
Q: Why a business opts to produce products in the existing factory?
A: Factory is an infrastructure or a building where company will set up its machines, people and…
Q: The sales manager like to have seasonal prices discounted from the regular sales price. He would…
A: The concept of fluctuating demand denotes a situation when the demand forecast changes based on the…
Q: Explain the act of Decision making.
A: Ans. Introduction Decision making is the method involved with making decisions by recognizing a…
Q: What are the activities performed by the business to produce a product or service successfully?
A: The entire process of bringing a product to request is appertained to as product development. It…
Q: Describe the “HP Way” and explain how it can be used to guide future strategic directions for…
A: Hewlett Packard is one of the oldest corporations in America. It was one of the pioneers who created…
Q: Discuss the different methods for determining the advertising appropriation.
A: Marketing is typically creating awareness about a company, its product, and service, or its brand.…
Q: How can Salesforce.com prevent customers from switching to competing services?
A: Salesforce is typically more than only a CRM tool. It combines all your client data in a solitary,…
Q: Understand the concepts of dynamic pricing and yield management systems
A: Price is the monetary value set by the company on the manufacturing services produced by it. It is…
Q: Eco Hub is an ecopreneur business idea that will soon produce and sell eco-friendly bags, T-shirts…
A: The 4Ms help in business operation to find out the future hurdle, especially in the marketing and…
Q: What does the term integrated marketing communications mean?
A: Integrated marketing communication is basic for business-to-business promotion and direct client…
Q: Name the companies that are developing a driverless automobile?
A: A driverless car, also known as an autonomous car, is a vehicle that drives between sites without…
Q: How do legal and regulatory forces influence pricing decisions?
A: Business will never act in isolation. There will be numerous forces acting on the strategies and…
Q: Why is price competition such an issue for CVS as it fights to gain market share?
A: Non-price rivalry is much more complex than a price war. Non-price action includes different…
Q: When online encyclopedias were first introduced to the market, sales of hard copy encyclopedias…
A: A business doesn't operates in isolation there are various factors which impact the profitability…
Q: Discuss global issues in branding and packaging
A: Branding is the process of imbuing anything with a distinct and distinct identity. Branding is the…
Q: Explain the role of demand in price determination
A: Price is mostly determined by demand. A company must first gauge demand for its goods before setting…
Q: Would the product enhance the image of the company’s overall product mix?
A: The product mix is a bigger term that comprises products, the price of the product, the place where…
Q: Describe the impact of mobile technology on social media
A: Mobile devices are changing social interactions, forcing businesses to reconsider how they approach…
Q: Create a 5 survey questioners about
A: A survey research is a process of collecting information from people who are affected by that thing…
Q: Describe the procedure for setting the right price
A: Price: It is cost of the commodity which consumers pay. Price of the product must include cost of…
Q: Why must marketing objectives and pricing objectives be considered when making pricing decisions?
A: Setting prices for your products or services is more complicated than a simple calculation. Prices…
Q: Advise the Board about the possible future trends in the retail industry.
A: Retail Industry means the enterprises that sell the products to the customers . It is…
Q: How does one perceive the service operations from the perspective of open systems?
A: An open system is a system, or a collection of pieces that create a whole, that interacts with its…
Q: What are the primary purposes of personal selling?
A: Personal selling is the task in which business and customers meet in person or over telephone for…
Q: Describe how Nederlander’s strong customer relationship management results in increased loyalty to…
A: People compensation policies in the Netherlands gave them the upper hand. The program was created to…
Q: With reference to the 4.0 and MarTech technologies, to what extent technology influences the…
A: Ans. Introduction Henry walker (1880's) was a butcher as expertly. He had a place with a town…
Q: Understand the aspects of developing a social media plan
A: Social media is the new way that helps businesses to flourish and create awareness about their…
Q: Describe how and why product warranties are important marketing tools
A: Sales promotion work for the purpose of increasing immediate sales of the business products. It is…
Q: Discuss the key differences between relationship selling and transactional selling
A: Ans. Introduction A transactional selling is about the present moment. Get the deal, no matter what.…
Q: 2/ What is marketing myopia? What are the short- and long-term implications for business in this…
A: Myopia is considered a lack of intellectual insight or creativity due to short-sightedness.
Q: Identify and briefly describe the four promotional methods an organization can use in its promotion…
A: A promotion Objective is a component of a larger marketing plan. The initial step of a marketing…
Q: Please answer the following question below: 1) Analyze in detail some benefits of using a foreign…
A: Advertising: Advertising is a kind of marketing strategy, as it helps in sale of product through…
Q: DISCUSSION QUESTIONS CS 4-3 Do you think using popular apps like Instagram, Snap chat, and others…
A: Marketing campaigns when done on large scale have different objectives that the company is trying to…
Q: Discuss the criteria for successful market segmentation
A: Market segmentation is a marketing term that refers to the classification of prospective customers…
Q: What is the reason that some managers do not delegate?
A: Managers must perform some tasks, but their primary responsibility is to ensure that others carry…
Q: What steps have U.S. firms taken to regain a competitive edge in the global marketplace?
A: A competitive advantage occurs whenever one firm has an edge over another. In other words, it is…
Q: Explain the diffusion process through which new products are adopted
A: Product: It can be a tangible object or any service (intangible) which is provided to the consumers…
Q: Why is it necessary to define advertising objectives?
A: An advertising is the marketing of the product, brands, or the service to a target audience in…
Q: Why are leadership and motivation necessary in a business in which people are paid for their work?
A: It has been said that without leadership, all other aspects of a business are dormant. Firm leaders…
Q: 2/ What is marketing myopia? What are the short- and long-term implications for business in this…
A: Marketing is know for its practice of promoting purpose which is essential to beat competition and…
Q: Reccommendations for Nike to become more sustainable
A: Ans. Introduction Maintaining a business in 2022 is hard. Of the multitude of issues confronting…
Q: SWOT (Opportunities & threats) analysis for new traveling business app- at most three for each.
A: Among the many tools available with an organization to analyze the market develop strategies…
Q: Describe team selling and relationship selling
A: Selling is the most perilous business operation because the destiny of the product depends upon how…
Q: What is public relations? Whom can an organization reach through public relations?
A: Promotion forms a vital component of the marketing mix of a company. The marketing mix forms the…
Q: Describe the use of customer relationship management in the selling process
A: Customer Relationship Management is essentially the relationship between the supplier and the…
Q: QUESTION 13 QUESTION 14 Social capital is the productive potential of strong relationships,…
A: Question 13 & 14 Answer mentioned below
Q: How can a product’s characteristics affect the composition of its promotion mix?
A: Anything that has value can be referred to as a product. It can be anything that is made available…
Q: Based on your experience, which marketing tools stimulate your purchasing decision online?
A: Note: As per the guidelines no personal experience example must be provided. However, the answer…
Q: Give 3 Muddiest Point and 3 Learnings about Pricing Strategy
A: A company can use various pricing strategies when selling a product or service. Before determining…
Q: How is the business-buying decsion process diferent from the consumer-buyng decn proces Oa Business…
A: When purchasing goods and services, businesses and consumers employ different decision-making…
Write short description for each Strategic Marketing Process
Situational analysis
Goal setting
Marketing program
Marketing plan
Implementation phase
Results
Control phase
Step by step
Solved in 2 steps
- Previously, marketers have assembled a host of new marketing approaches, everything from imaginative websites and smartphone apps to blogs, online videos, and social media Select one: True False4. List and describe types of customers and what would be the marketers action?The main purpose of is to enable a company to collect data on consumers 'preferences, spending patterns and other market conditions. Market Mix Quantitative Marketing Market Research Qualitative Marketing II
- Consumer behavior question Combine at least two segmentation bases for targeting each of the following products. Explain your choices. Men’s sneakers Women’s cocktail dresses hybrid cars d. e-readersb) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.For each of the following consumption behaviors, give an example for each and describe how knowledge of the target market can be used to design marketing strategy to fulfill the needs and wants of that target market: (A) Products, (B), Activities, (C) Shopping, and (D) Media
- How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?Compare and contrast needs, wants, and demands. Which one(s) can marketers influence?Focused or Concentrated as well as, Differentiated and Undifferentiated are not among the alternative market segmentation strategies. Select one: True False