Critical Thinking If a company of which you are a cus-tomer suffered a data breach (in which some of thedata customers created or shared by customers withthe company were compromised), would your percep-tions of that company change and if so, why? Would itmatter what type of data was compromised? Are thereother factors that would lessen or heighten your viewof the severity of the event? If so, what might theyinclude?

Consumers are the king of the market. They rule the market. Consumers have a perception of products…

Answered: Critical Thinking If a company of which…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sensitive Personal Data is Personal Data that could cause substantial harm, embarrassment, inconvenience, or unfairness to an individual if it is lost, stolen or disclosed without authorization. Can you spot which pieces of personal data are considered SENSITIVE? Personal Data Please tick P 1. Social Security Number 2. IP Address 3. Insurance Information 4. Geographical Location 5. Job Title and Salary 6. Date of Birth 7. Pictures or Images of yourself 8. Criminal Background Information 9. Medical, Health, or Biometric Information 10. Username WITH Password 11. Street Address 12. Credit Card Information
According to a recent study of approximately 347 financial statement frauds by the law enforcement agencies, senior management is the group most likely to commit financial statement fraud. The CEO was involved in 72% of these frauds, and the CFO’s involvement was 65%. Either the CEO or the CFO was involved in 89% of the cases. Motives for senior managers to commit financial statement fraud are varied. Following are questions which might help to better understanding the reasoning behind. (a) Appraise the reasons senior management would overstate or understate business performance. Elaborate. (b) Why would CFOs cook the books even though they know that it is against the law? Elaborate.
Why would a business use secondary information and what are the sources and limitations of the data?
Your charitable organization is working to strengthen its capacity to solicit financial support from donors. What specific kind of information are required in order to accomplish this objective? What kinds of analyses may be performed on this data using the tools provided by business intelligence technologies?
Paraphrase this one. Analyze and elaborate in 100 words. Relying on data garnered from surveys underscores a common challenge—data accuracy. Not all respondents provide entirely truthful or precise information. Inaccuracies might stem not from dishonesty, but rather from personal biases and reservations. Consequently, inaccurate data stands to compromise the integrity of predictive insights, potentially leading businesses astray.
What should Starwood do to attract loyalty program nonusers into the program or find out more about the behavior and preferences of this large group? How can a large company such as Starwood exploit customer data while still safeguarding and respecting customer privacy?
ADVERSE SELECTIONSomet Health Insurance Company wants to sell a health insurance product for $700 permonth. There is no requirement for healthy people to have insurance coverage. Thecompany conducts a survey to see how different populations respond to the proposed cost.People with no illnesses and disabilities, generally the young and healthy, respond that theydo not spend $700 on healthcare in an entire year, and most feel they would not waste somuch money on premiums when the chance of needing surgery or expensive healthcaretreatments is so small. However, older, sicker people think that $700 per month is a greatdeal, as most of them spend far in excess of this amount on healthcare. It seems like agreat deal for them.1. If the company offers this product, how will adverse selection affect it?
Exactly what are the ramifications of making the wrong indexing decisions?
Summarize the situation (high-level overview of the key issues/situation) of Facebook Inc. issue with privacy regarding the psychlogical reserch they conducted without the permission of their users.
Most business initiatives succeed or fail because of data. What aspect of dataimpact the success of these business initiatives?
Isn't it remarkable that a company as little as Sunny Delight could end up having so many different types of analytics tools? How has the fact that Sunny Delight has changed ownership a number of times affected the number and variety of business intelligence (BI) technologies employed?
What can be the financial and three non-financial data that is important to Spotify to maintain its place as the world’s number one music streaming applications.

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