"What methods and factors should businesses consider when evaluating the market potential for a new product or service in today's dynamic business environment?"

2

explain the relation between customer retention and customer loyalty for a service firm

Analyze the future trends in marketing, such as voice search, augmented reality, and sustainability-driven marketing, and their potential impact on businesses.

Describe three key benefits that CRM software can provide to a company in terms of customer relationship management.

How will we sustain our unique value and position to customers?

How do you allow your business to match your customers' needs with your products andservices?

Identify a company that you think is customer-centric and one that is not.

How do you use your capabilities to provide unique value to customers

Describe the differences between viewing customer relationships as transactional versus having a lifetime value. How does the lifetime value concept change the way that service businesses assess customer relationships?  What are the benefits to the service business of solid customer relationships and customer loyalty?