If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the method of segmentation. Select one: O a. Psychographic O b. Demographic O c. Geographic d. Behavioral

Which of the following would most likely benefit from being categorized as segmentation by product usage?   Protection services   Fast food restaurant   Silicon Valley   Dairy farmers.

Clearly identify your primary fan target market  for NFL and secondary market segments. Describe the segmentation strategy and bases of segmentation you’re using. To whom do you intend to market your team? Be specific. Break your target market into specific market segments. Include rich information about each target market you’re pursuing. Document your sources.

Consider the following statement: “Everyone drinks water. It is just one big homogeneous segment of thirsty people. No segmentation required.” Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post. Read and synthesize the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.