Idle production capacity may be related to inven-tory or capacity management. How would thepricing component of the marketing mix reduceidle production capacity for (a) a car wash, (b) astage theater group, and (c) a university?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Idle production capacity may be related to inven-
tory or capacity management. How would the
pricing component of the marketing mix reduce
idle production capacity for (a) a car wash, (b) a
stage theater group, and (c) a university?

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