Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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State how the long term capacity and the short term compacity considerations differ ?
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- 5. Formulate a level sales and operations plan for a company with the following predicted demand: Month Demand 6,300 2 9,000 3 6,000 4 9,000 5 15,000 6 6,000 Total 51,300 The beginning workforce is 125 employees. The monthly output per employee is 150 units. The costs to hire and lay off a worker are $2,500 and $4,000, respectively. The cost to carry an item in inventory for one month is estimated at $10, and the stockout cost is $25 per unit. Show the production schedule, the inventory levels, and the changes in workforce from period to period. Compute the plan's cost.arrow_forwardHow does planning for capacity in service differ from planning for capacity in manufacturing?arrow_forwardDescribe the importance of and your approach to managing capacity and demand. In your response, try to answer the following not as separate questions but as one cohesive response to describe your understanding of and approach to capacity planning and demand. • Describe what the strategies are for matching capacity to demand.• Why is it important to come up with this strategy?• Which strategy will you use?• How will you go about understanding what your capacity is?• How will you go about understanding what your demand is?arrow_forward
- What are the benefits of Excess capacity?arrow_forward1. Explain the short-term and long-term challenges that arise in regular business settings2. Explain the interdependence among the 4Ps (Price, Product, Place, Promotion) and its relation with cost3. What should the company do related to their positioning and the company's business model for competitive advantage4. What are the issues related to capacity building for scale advantage and its short falls5. if you are the founder, how you see the the company's excess capacity and how to utilize it throughout the yeararrow_forwardHow is capacity utilization computed, and what does it tell us?arrow_forward
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