Identify the step in the innovation process at which the following actions are most likely Once Poornima's new clothing line got publicity on blogs and social media, and people began to see the products, sales started to steadily increase. At first, Dmitri's company was the only clothing manufacturer to make low-waisted jeans. However, within a year, most clothing manufacturers offered similar pants. A shoe company now has its marketing and distribution departments work together on release dates; this prevents ads from appearing before the shoes are actually available. A book publisher starts reading each chapter of an author's work as soon as it is written, rather than the former practice of waiting for the entire manuscript to be completed. Development Application O Launch Growth O Maturity Decline O O O

Can you provide suitable theories that can be used to complete the literature review of a paper with the topic "the effects of digital advertising on marketing the products and services of Geccu"

6.6 Using the Roger’s diffusion of Innovations theory, assess the market success of ANY ONE of the following products:  Plant-based meats (see for example Impossible Burger or Beyond Meat) 3-D printers  Fitness trackers (see for example Fitbit, Apple iWatch)

If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theory

Compare and contrast digital brands to traditional brands. In addition, using the chapter insights regarding this topic, discuss and describe four (4) marketing considerations that are highly responsible for the uniqueness of a digital brand. Why? Explain. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.