When buying merchandise, retailers must also consider other factors in terms of the merchandise assortment. They must study how customers think about products and how they will shop for them. Retailers will then understand what types of merchandise they should be stocking and how much they should stock in terms of brands, price levels and other elements. There are a few types of merchandise. Depending on the retailer’s format, it will be more important to stock certain types of merchandise” (Woolworths Holdings, 2012). In light of the excerpt above, evaluate and discuss the four (4) main types of merchandise. 2.2 Evaluate the concept of a retail life cycle and explain the four (4) distinct stages.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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2.1 “When buying merchandise, retailers must also consider other factors in terms of the 
merchandise assortment. They must study how customers think about products and 
how they will shop for them. Retailers will then understand what types of merchandise 
they should be stocking and how much they should stock in terms of brands, price 
levels and other elements. There are a few types of merchandise. Depending on the 
retailer’s format, it will be more important to stock certain types of merchandise”
(Woolworths Holdings, 2012). 


In light of the excerpt above, evaluate and discuss the four (4) main types of 
merchandise. 

2.2 Evaluate the concept of a retail life cycle and explain the four (4) distinct stages.

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