Identify and list the available overseas media that could be used to advertise your organization. The company's promotional strategy and the country or nations in which it operates. Conduct essential research and examine the COVID pandemic's internet promotion options. Please follow the instruction. Thank you.
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Identify and list the available overseas media that could be used to advertise your organization. The company's promotional strategy and the country or nations in which it operates. Conduct essential research and examine the COVID pandemic's internet promotion options.
Please follow the instruction. Thank you.
Step by step
Solved in 4 steps
- Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?Marketing managers have to review multiple aspects when deciding what specific promotional mix to use to communicate with the target audience effectively. Describe the factors affecting a company's selection of Promotional Mix.Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.
- Create a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What will be your ‘marketing communication objectives’? What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.
- Why might digital marketing be considered separate from the rest of the promotion mix?Describe Red Bull’s target audience. Are Red Bull’s promotional techniques consistent with that audience?Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?