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Evaluate each type of consumer sales promotion as it relates to accomplishing to Playstation promotional objectives.
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- What are the primary aims and objectives that a well-crafted product promotion strategy aims to achieve for a successful marketing campaign ?Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.Define consumer-oriented sales promotions?
- How do integrated marketing communications coordinate the promotion-mix elements to convey a consistent message about a product?Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study InfinixDiscuss.. How do businesses determine the appropriate timing for implementing sales promotion activities?
- What would experiential marketing need toaccomplish in order to be a useful promotional technique?How can a firm create a sense of exclusivity in a sales promotion campaign without alienating potential customers?What types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?