Identify the advantages and disadvantages of newspapers and television as media to carry your firm's promotional message. Which of the two receives the most advertising revenues and what are key advantages and disadvantages of both?

Q: What is the advantage and disadvantage of using advertising for a hotel? a restaurant? An airline? A…

A: Advertising allows you to connect with customers across a range of channels. Advantages of…

Q: Though advertising provides marketers a way to pay for access to communicate with target markets, it…

A: Advertising is method used in the Marketing mix where the organization create awareness and promote…

Q: Your communications strategy must incorporate traditional methods, as well as methods utilizing the…

A: Marketing refers to activities a firm does to promote the buying or selling of a product or service.…

Q: In your own words discuss the integrated marketing communication concept. Explain what its emphasis…

A: Concept of integrated marketing communication: Integrated marketing communication refers to the way…

Q: In today's world, where advertisements and advertising have become extremely important and all…

A: Outdoor Advertising is the one where goods are not advertised at the home of the customers rather…

Q: Marketing managers have to review multiple aspects when deciding what specific promotional mix to…

A: Ans. Introduction All that you want to be familiar with the elements influencing promotion mix. A…

Q: Explain the Appropriate Promotional Tools and Activities that could be used for Effective Promotion…

A: Marketing and promotion is the main activity and task that is being done in the organizations so…

Q: Which of the four elements of the promotional mix are most appropriate for accomplishing your…

A: The term promotional mix can be defined as the methods of marketing used in achieving the marketing…

Q: What is the main difference between Advertising and Sales Promotion?

A: ADVERTISING:-  Advertising is a means of communication with the users of a product or service.…

Q: How does it determine what mix of promotion tools to use?

A: Promotional tools: It is the tools used to promote the goods and services. These tools are used to…

Q: Discuss what do you mean by the promotional mix? Please throw some light over the components of…

A: Promotion can be described as the activity of promoting and advertising a brand. The major focus of…

Q: Is it ethical for retailers to create a promotion but not have sufficient merchandise for all…

A: Merchandise products or items are described as the items that are available of conducting a sale…

Q: Integrated marketing communication is used to coordinate the delivery of a consistent message to…

A: Integrated marketing communication represents the process in which different communication elements…

Q: For effective engagement with its customers and the general public, a company needs to undertake…

A: The four promotional mix elements are as follows-  1. Advertising 2. Public relation 3. Sales…

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.