As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.

Q: Discuss the advantages of central distribution centers.

A: Centralised distribution is one such term that refers to the wholistic model of shipments and…

Q: Describe the difference among selective intensive,  and exclusive methods of distribution.

A: Distribution is the process of making final products available to consumers. It transports goods…

Q: Discuss direct marketing channels and indirect marketing channels. Provide examples of each type of…

A: The marketing distribution channel depends upon the factor of the presence or absence of middlemen…

Q: Retail distribution strategies can take three different forms. Identify the three forms and give…

A: The three categories of retail distribution strategies are: Intensive, selective, and exclusive.…

Q: Discuss direct marketing channels and indirect marketing channels. Give examples of each sort of…

A: What are direct and indirect marketing channels? What is direct marketing? Direct Marketing Channels…

Q: Analyzing distribution costs are essential. Identify techniques for analyzing and controlling…

A: The two kinds of physical distribution costs that are incurred are: Direct costs- These costs…

Q: Explain your company's distribution strategy. Include the customers involved and the role they play…

A: Every company creates value through production,  exchange that value with Marketing and distributes…

Q: There are three categories of retail distribution— intensive distribution, selective distribution,…

A: A distribution strategy is a way of products or services being disseminated from producers to end…

Q: What is the difference between supply chains and distribution channels?

A: A supply chain refers to a set of activities which are involved from identification of the raw…

Q: Discuss the importance of marketing intermediaries,and contrast the roles of wholesalers and…

A: A Marketing channel is a marketing concept which can be explained as the system that comprises of…

Q: Why are marketing channel decisions as important as pricing and product feature decisions?

A: Decisions about marketing channels are just as important as decisions about product features and…

Q: What is the main goal of distribution activities?

A: Physical distribution is managed using a systems approach that considers essential interconnected…

Q: Which products are best suited for a selective distribution strategy and why

A: Every business will create value for customers and will earn profits out of it. There are various…

Q: Why is Supply Chain Management necessary as one of the concepts in Distribution Management?

A: Synchronization of the many tasks needed to produce and provide products and services to clients is…

Q: If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad…

A: For perishable goods, the seller should ensure that he delivers the goods to the end customers as…

Q: What are the Importance of Marketing Channels based on your own understanding and knowledge.

A: Marketing channels are vital as it fills the gap between producers and consumers.

Q: discuss the significance of an efficient distribution channel in reaching target markets.

A: A marketing channel is an alliance of individuals, institutions, and initiatives that facilitates…

Q: There are THREE major distribution strategies a company can use to effectively reach its customers…

A: A channel of distribution is a system of companies or intermediaries through which a product or…

Q: How do businesses determine the most effective marketing channels to reach their target audience

A: A marketing channel can be thought of as a roadway. That's a path. From the manufacturer or supplier…

Q: Explain TWO (2) functions of the distribution channels used in the Hospitality and Tourism Industry

A: The Hospitality and tourism industry relies heavily on distribution channels to reach customers and…