1. Define consumer buying behavior and give an example related to the tourism industry. 2. What are the personal characteristics affecting consumers' buying behavior? Give an example.
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1. Define consumer buying behavior and give an example related to the tourism industry.
2. What are the personal characteristics affecting consumers' buying behavior? Give an example.
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- Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?"Marketers are skilled at stimulating demand for their products”, elaborate this statement by giving three examples?1. What is the Consumer Buying Process? Why is it important to marketers. Identify and describe the steps of the process. Assume you work for an automotive company. Apply the steps to college student in the market for a car
- Assuming your parents want to buy a new house in a borey in Phnom Penh, briefly explain their purchase decision process by using the Consumer Purchase Decision Process and how can a marketer uses this knowledge to provide or increase value to consumers.Q No. 1: Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Discuss the Top seven Characteristics in Consumer Buying Behavior. Also discuss the steps of Buyer Decision Process?In business buying behavior the buying center concept presents a major marketing challenge. Explain, in less than 5 lines, what does a business marketer need to learn in order to deal with the challenge effectively?
- There are many different types of business-to-business consumers/buyers.Discuss different types of customers and describe the differences between them. Your discussionmust include an example of what each type of customer would buy.Critics claim that certain marketing practices hurt consumers. Discuss the bases for this claim and how marketers refute them.Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper: Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…
- Explain,how marketing affects the decisions consumers make. Explain the role of marketing and how awareness can change the minds of consumers when buying products or services. Identify two or three examples of personal and professional marketing.To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.does marketing create or satisfy needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.