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- Which major function of marketing is riddled withthefts, obsolescence, and lawsuits?a. Risk takingb. Standardizingc. Financingd. Information gatheringe. SellingI need both 1. Your potential target and customer segmentation with focus on Digital solutions i. Actual customers ii. Potential customers iii. Aspirational customer 2. Potential approach to close your segmentation and identification of ¨personas¨ i. Bundling ii. Portfolio iii. Product line iv. Promotions or incentivesSource: https://www.bizcommunity.com/Print.aspx?l=196&c=168&ct=1&ci=220219 [Accessed 9February 2023]. please read the above a.Companies that focus on gaining customer knowledge and developing insight intothis knowledge, can deepen and extend customer relationships. Advise Clicks, forthem to improve their position, on the information that should be stored within theirdatabase b.To build successful relationships, trust and commitment are required. Advise Clickson how they can improve both trust and commitment between themselves and theircustomers. c.Clicks may choose to conduct a customer satisfaction survey. Explain the benefitsthat a customer satisfaction survey would provide to the brand. Please note this is one question and not mutiple thank you
- Before meeting the prospect, the salesperson will collect the information based on Select one: a. How are purchase decisions made b. All the options given c. What products are currently being purchased d. Who is the key decision makerYou work for a company that manufactures large appliances, like refrigerators andstoves. In an effort to move your product, you offer a hundred dollars to any retailsalesperson who can sell 10 of your appliances in a week. This is an example ofa/an A.sweepstakes. B.slotting fee. C.allowance. D.incentive.Define and Explain these terms 10. Contests 11. The Taste Awards 12. Food Thinkers 13. Word of mouth marketing 14. Newsletters
- Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for clients, Jane purchased a mailing list of subscribers to The Wall Street Journal and called them all regarding their interest in discount brokerage services. She asked if they have any stocks and if they have a regular broker. Those people without a regular broker were asked their investment needs. Two days later, Jane called back with investment advice and asked if they would like to open an account. Identify each of Jane Dawson’s actions in terms of the personal selling processWhen marketers focus on comparing their product versus a competitor's product, theySingle choice. a. should be concerned with total product offering b. look at the relative quality c. formulate a SWOT analysis d. look at the relative quality and total product offeringWhat is the difference between a Feasibility Analysis, a Business Model Canvas, and a Business Plan? describe which is the most important ad explain your answer.
- In personal sales prospecting refers to Choosing a target market Finding and qualifying sales leads Evaluating utility offerings O None of the aboveAccording to Jantsch (2009), what key elements should a marketing plan address? a. Who you are, what you do, who needs to know, and how to attract attention b. Identity and budget considerations only c. Product features and competitive analysis . d. Target audience and budget considerationsABC would like to improve its salesvolume. It may set the following keyperformance indicators to betterunderstand and improve it EXCEPT: A. Number of referrals by regular customers - customer perspectiveB. Promotion rate - learning and growthC. Sales in pesos - financial perspectiveD. Sales transactions by branch - customer perspective