The Dunkin' Donuts (DD) mobile app lets you Order-on-the-Go. You simply select the beveragesand food items you want to purchase and place your order when you are ready to pick it up.Payment is automatically deducted from your registered DD card. Dunkin' Donuts implementedthis service in hopes of increasing the frequency of visits per customer by leveraging which pricingconsideration:Separation in method of paymentEase /difficulty in product comparisonSeparation between buyer and payorPrice/quality inference

Introduction Order-on-the-go is a kind of advanced technology used by the organizations today to…

Answered: The Dunkin' Donuts (DD) mobile app lets…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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