Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:The Dunkin' Donuts (DD) mobile app lets you Order-on-the-Go. You simply select the beverages
and food items you want to purchase and place your order when you are ready to pick it up.
Payment is automatically deducted from your registered DD card. Dunkin' Donuts implemented
this service in hopes of increasing the frequency of visits per customer by leveraging which pricing
consideration:
Separation in method of payment
Ease /difficulty in product comparison
Separation between buyer and payor
Price/quality inference
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- the challenge with using this pricing scheme is determining an accurate relationship between the price per unit and the quantity demanded. a. market-based pricing b. cost plus pricing c. percentage of mark-up d. target costingarrow_forwardRetail Price Comparison To demonstrate the wide variation in pricing of an identical item, visit three different stores online and compare prices on similar items. Please do not just get on Amazon and compare prices there for an item. Actually visit different independent store websites. It might be really interesting to visit a local store's website and a national store's website, comparing pricing for the same item. 1. Select a category of store. Some suggestions are: Grocery: large chain store, local chain store, convenience store Health and beauty aids: grocery store, drugstore, discount store Over-the-counter drugs: chain drugstore, local drugstore, discount store Clothing: specialty store, department store, discount store 2. Select several items to compare in your category. For example, in the grocery category, you may want to compare a type of cereal, a canned soup, and a snack item. If possible, you might check prices at a local store…arrow_forwardWhich of the following term best described the following definition when marketer apply pricing strategies involves pricing products that can only be used with the main product? The percentage change in the quantity of "Product A" demanded compared with the percentage change in price in "Product B". By-product pricing Product line pricing Complementary product pricing Breakeven point production Optional product pricingarrow_forward
- A pricing strategy is Group of answer choices a long-term approach to setting prices in a companywide integrated effort using one-time seasonal discounts to reduce inventory. using slotting allowances to gain access to distribution channels a short-term approach to setting pricesarrow_forwardUniversal Appliance prices its refrigerators at five distinct price levels based on finish, style, capacity, and features. They range from $799 to $9,500! This is an illustration of price steps. True Falsearrow_forwardPricing policy not only influences the company's sales and revenues but also reflects the image of the brand. Critically analyse Apple’s pricing policy in this context.arrow_forward
- Segmented pricing is only effective when the segments show similar degrees of demand. True Falsearrow_forwardUsing companies Coca Cola and Sara Lee, look at all of the social media platforms these companies use (e.g., Instagram, Twitter, and YouTube). Analyze what is being said about pricing either by the company or customers on these platforms, using the following questions. Answer the questions below. How much is pricing discussed? Provide specific examples. Is pricing mentioned by the company, social media users, or both? Is pricing discussed on social media by one company more than the other? If so, why do you think this is? If you worked in marketing for either firm, is there anything you have read on social media that would make you consider changing the price of that company’s products? Explain your answer.arrow_forwarda) Identify and describe this mobile phone’s (any mobile phone) pricing objective (pricing objective has 6 elements including Survival, Maximum current profit, Maximum market share, Maximum market skimming, Product-quality leadership, and other objectives). b) Identify two places (e.g., online stores, telecommunication companies, etc.) where this phone can be purchased. Compare their offers (price, package, trade-in option, payment plan, etc.) and explain in detail why this phone.(maximum 300 words)arrow_forward
- As a marketing manager, you are asked by the company leadership to formulate the right pricing strategy for the company's two TV broadcast programs, namely: (1) Hi-tech(H) program which contains engineering, science and technology; and (2) the Wildlife(W) program which contains adventure, vacation, and flora-fauna. There are at least 2 customer groups targeted by the program: (a) Geeks, and (b) Regular. For each group, the number of customers and their WTP values are presented in the table below. Groups Number of Customers Hi-tech Wildlife Geeks 3000 15 4 Regular 10000 3 8 Assuming that the production cost for the two programs is 0, then:a. Mention 3 pricing strategies that can be applied.b. Calculate the price level and profit earned by each strategy.c. As a manager, which pricing strategy did you choose? State why.arrow_forwardis pricing policy an appropriate mechanism to control inventory levels? If so how should price be determined?arrow_forward
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