The Dunkin' Donuts (DD) mobile app lets you Order-on-the-Go. You simply select the beveragesand food items you want to purchase and place your order when you are ready to pick it up.Payment is automatically deducted from your registered DD card. Dunkin' Donuts implementedthis service in hopes of increasing the frequency of visits per customer by leveraging which pricingconsideration:Separation in method of paymentEase /difficulty in product comparisonSeparation between buyer and payorPrice/quality inference

Introduction Order-on-the-go is a kind of advanced technology used by the organizations today to…

Answered: The Dunkin' Donuts (DD) mobile app lets…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Beautiful Masks" is a start-up manufacturing designer masks for men and women set up in April' 20 post COVID. It is managed by Ms Meher. She is facing a huge demand for her designer masks from Retail outlets and on their Online store as well. She wants to understand the correct approach for pricing the masks. She has appointed you as the management accountant. Please advise her regarding the key factors affecting pricing decisions, both internal and external. Also, suggest any 3 types of pricing methods she can choose from highlighting 2 salient features of each method.
Is subscription pricing likely to be as popular withcust- omers as it is becoming with many product suppliers?Why or why not?
Just ANswer the Number 2! Here is the Answer for the Number 1. Markup price: - It is defined as the difference between cost price to make building and the price charged from customer. Markup price is simply a price that is added to actual price of construction. Any building or industrial contractors prefer markup pricing method because it sets prices for goods which will give profits to contractors. It is very useful for products whose price varies frequently. Markup pricing strategy is easy to calculate reason behind that is it consists simple equation which eliminates confusion in pricing the products. Also, it is very fast and error free with respect to other methods. With the help of markup pricing method contractors can recover labor or other price easily. Markup price is useful for bulk pricing. For example- One has to do pricing of hundreds products then just set a profit percentage on each products which will save the decision making cost.
Just Answer the Number 3! Here is the Answer for the Number 1. Markup price: - It is defined as the difference between cost price to make building and the price charged from customer. Markup price is simply a price that is added to actual price of construction. Any building or industrial contractors prefer markup pricing method because it sets prices for goods which will give profits to contractors. It is very useful for products whose price varies frequently. Markup pricing strategy is easy to calculate reason behind that is it consists simple equation which eliminates confusion in pricing the products. Also, it is very fast and error free with respect to other methods. With the help of markup pricing method contractors can recover labor or other price easily. Markup price is useful for bulk pricing. For example- One has to do pricing of hundreds products then just set a profit percentage on each products which will save the decision making cost. Here is the answer for the…
Ethics and PricingPeople feel better when they think they are getting a great bargain when they shop.Knowing this, some retailerâ€™s markup items above the traditional retail price and thenoffer a 60 percent discount. If they had simply discounted the normal retail price by 20percent, the resulting â€œsale priceâ€ would have been the same. One retailer says that heis just making shoppers happy that they got a great deal when he inflates the retailprice before discounting. Significantly marking up prices in order to offer â€œdeep discountsâ€ is not an unethicalpricing practice per se, but it may be considered misleading advertising. The retailer isnot really reducing its profits as a result of offering the sale price, even though a 60percent discount implies a financial sacrifice on the part of the retailer for the benefit ofthe customer. The situation described above could, perhaps, be considered a sales…
Hongxing has developed a popular self-hypnosis course. She sells the course two ways: through a well advertised company website for a price of $150 and at an e- Bay storefront for $100. Her cost of producing and selling the courses depends only on the total number of courses she sells. Using one or more diagrams, explain Hongxing's pricing strategy. Be sure to cover (a) how Hongxing will decide the price and quantity to sell through each store, (b) what conditions must be met for Hongxing's pricing strategy to work, and (c) whether it is reasonable to assume these conditions are met in this example.
company sends people to shop at similar retailers to make sure it is charging comparable prices. What pricing strategy does company employ? A. Market Penetration B. Price Skimming C. Going Rate D. Loss Leader
Several major retailers have begun to test the extreme markdown strategy that lies behind popular dollar stores such asDollar General and Dollar Tree Stores. Kroger, Walmart, andothers have opened sections in selected stores that featureitems from snacks to beauty supplies, all priced at $1. Is thisexperiment simply a test of pricing strategy? What else mightmotivate these retailers to offer such deep discounts?
Fancy Fashions sells jeans for $59 and sweaters for $39, To increase sales of jeans and sweaters, Fancy Fashions promotes this Product Price Bundle: "Buy a pair of jeans and a sweater for $98'. Will this Product Price Bundle will work well to increase the sales of jeans and sweaters? Explain your answer in no more than 2 bullet points.
A pricing strategy is Group of answer choices a long-term approach to setting prices in a companywide integrated effort using one-time seasonal discounts to reduce inventory. using slotting allowances to gain access to distribution channels a short-term approach to setting prices
An approach services use to set prices according to changing market conditions is known as a. premium pricing b. dynamic pricing c. cost-based pricing d. value-based pricing
Please assist Based on a retail store that sells clothing for the age between 8 and 40 years . Identify your predominant price strategy, apart from odd pricing, that youintend to use. Justify your choice. Explain how you intend to limit the number of mark-down.

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