Answered: II. Identify the Strategic Necessities…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

At the moment, the online food delivery services (OFDS) market is one of the fastest growing markets in both Sri Lanka and the globe. Online food delivery services have benefited from an increase in smartphone users and high internet penetration. Furthermore, as a result of the Covid
19 pandemic, this market is experiencing rapid growth, attracting the attention of more entrepreneurs. “Pick it,” “Uder Eats,” and “Easy-go” are key players in the Sri Lankan online food delivery market, offering a quality food, protecting customers' privacy, and ensuring financial security. However, all players in this market are facing an increasing number of customer complaints about customer service and the user-friendliness of the app or website. ‘Sara’ is a young entrepreneur who plans to launch a new online food delivery service after analyzing market growth.

II. Identify the Strategic Necessities of the OFDS Market and suggest possible strategic strengths that can provide the foundation for Sara's business to gain a competitive advantage. Justify your answer

* Subject - Strategic Marketing

* only want 200-250 around words for answer

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