How will the price we offer to a group buyer today affect his or her decision to buy from us in the future? 2. If the price is accepted by the group, what impact will that have on the number of room reservation requests for that same night that we will likely be required to refuse to individual buyers because all our rooms have been sold?
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- 1. How will the price we offer to a group buyer today affect his or her decision to buy from us in the future? 2. If the price is accepted by the group, what impact will that have on the number of room reservation requests for that same night that we will likely be required to refuse to individual buyers because all our rooms have been sold? 3. Does the price consider the specific type of room desired by the group? Does the price consider the probability that this group will: a. Cancel at the last minute? b. No-show? c. Arrive early? d. Stay more than one night? 4. How has the price been influenced by the prices our competitors are likely to quote to the same group? 5. What are the likely secondary sources of revenue (i.e., food and beverage sales, meeting room rentals, and the like) that this group could provide if they accept our price? 6. What, if any, is the hotel's historical relationship with: a group? Other groups of this same type? 7. Has the quoted price been influenced…Your answer is partially correct. An independent contractor for a transportation company needs to determine whether she should upgrade the vehicle she currently owns or trade her vehicle in to lease a new vehicle. If she keeps her vehicle, she will need to invest in immediate upgrades that cost $5,200 and it will cost $1,300 per year to operate at the end of year that follows. She will keep the vehicle for 5 years; at the end of this period, the upgraded vehicle will have a salvage value of $3,800. Alternatively, she could trade in her vehicle to lease a new vehicle. She estimates that her current vehicle has a trade-in value of $9,800 and that there will be $4,100 due at lease signing. She further estimates that it will cost $2,900 per year to lease and operate the vehicle. The independent contractor's MARR is 11%. Compute the EUAC of both the upgrade and lease alternatives using the insider perspective. Click here to access the TVM Factor Table Calculator. 1943.56 EUAC(keep): $…Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction butexpects that half of those sales will come from buyers who would otherwise purchase Clinique’s moisturizer (that is, cannibalized sales). Assuming that Cliniquenormally sells 10 million ounces of moisturizer per year and that the company will incur an increase in fixed costs of $2 million during the first year of production for the BB cream, will the new product be profitable for the company? Refer to the discussion of cannibalization in Appendix 3: Marketing by the Numbers for an explanation of how to conduct this analysis. (AACSB: Written and Oral Communication; Analytical Thinking)
- Refer to the payoff table below of profits in ($000). Which decision alternative results from using the Conservative (Pessimestic) Decision Rule? PAYOFF TABLE High Demand Small Medium Large 35 300 550 -10 Moderate Demand 35 150 75 -10 Low Demand Do Nothing O A. Large O B. Do nothing OC. Medium O D. Small O E. Cannot be determined since relative frequencies are missing. 35 50 -45 -10The last two weeks of December are usually slow for room sales, but a local Snow and Ice Festival will attract visitors who may request reservations for single overnight accommodations. What policy should the hotel develop for accepting such room reservationsWhich is the correct answer for the question below. Some popular reality television programs follow people who buy the contents of abandoned storage lockers at public auctions. In most cases, several storage lockers are sold in sequence during a particular auction. Occasionally, one of the buyers will purposefully bid much more than the expected value of a particular storage locker in order to intimidate the other bidders. What is a plausible explanation for these excessive bids? A. The excessive bids may be rational if they occur during the last auction of the day. B. The bidder is trying to establish a first-mover advantage, but only if they occur during the first auction of the day. C. The buyer is trying to establish a reputation that may affect the outcome of later auctions. D. The excessive bids represent a form of tacit collusion among the buyers.
- Asymmetric information and imperfect information tend to distort market price and quantity. The use of a money-back guarantee might work to Group of answer choices Enhance the promise of quality and reduce distortion of the market price and quantity. Motivate buyers to intentionally abuse products so that they can get their money back, reducing the impact of distorted market price and quantity. Encourage buyers to worry about why such a guarantee was necessary, increasing the distortion of market price and quantity. Stabilize the price and quantity of the product.Risk-neutral probabilities are always Select one: O equal to atomic prices O negative O less than physical probabilities O equal to physical probabilities O equal to forward atomic pricesThe preference of an agents on lotteries can be represented by an expected utility function u such that u(x) = 3y^1/2 -10. Then the agent is A) not risk averse B) risk loving C) risk neutral D) risk averse E) NOPAC
- The owner of a retail store that specializes in school supplies plans to buy TV ad time during the broadcast of Wheel of Fortune, a game show that has a rating of 20. It reaches 15,000 people in the primary target audience and a 30-second spot costs $500. What is the cost per thousand (CPM) of the show? 1) $33 2) $133 3) $30 4) $23 5) $750 Dravinur DnnWhich of the following types of mortgage loans is presumed to feature points or fees not excending 3%, a maximum term not to exceed 30 years, and no risky features (such as negative amortization, interest-only, or balloon loans)? A) A qualified mortgage B) A conventional mortgage C) A non-qualified mortgage D) A home equity line of credit (HELOC) mortgageA purchasing agent for a particular type of silicon wafer used in the production ofsemiconductors must decide among three sources. Source A will sell the siliconwafers for $2.50 per wafer, independently of the number of wafers ordered. Source Bwill sell the wafers for $2.40 each but will not consider an order for fewer than3,000 wafers, and Source C will sell the wafers for $2.30 each but will not acceptan order for fewer than 4,000 wafers. Assume an order setup cost of $100 and anannual requirement of 20,000 wafers. Assume a 20 percent annual interest rate forholding cost calculations.c. If the replenishment lead time for wafers is three months, determine the reorderpoint based on the on-hand level of inventory of wafers