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- explain . How can a brand successfully reposition itself in the market without alienating existing customers?. . In what ways can a brand effectively communicate its values and identity to build a strong brand image?Discuss , What strategies can a brand employ to maintain consistency across different touchpoints and customer interactions?
- Explain how a commoditized product can be differentiated using branding?what role does brand differentiation play in brand proliferation?Explain the four choices companies have when developing brands. Give examples from the market to support your theoretical explanations for each brand development option
- 'Brand parity' has become a major issue for companies. Identify three product categories in which a brand purchase is not very important. Why is the brand not important? Food, gas, and medicine Identify three product categories in which the brand is important. What brand or brands do you typically purchase in each category? Why? (Discuss phones (apple), cars (toyota), tools (black and decker)Do brands need to create separate products and marketing programs for each generation?