Think of two distinct brands that compete directly with each other. What is the customer value proposition for the two competitors? Is this value proposition sustainable? Identify the points of parity for each brand. Develop a positioning statement for both brands based on your research.

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.   Consumer/Marketplace Insights and Micro-Moments   Resource: Read the articles from the University Library.   Perform a price/quality segmentation analysis using the resources provided in the University…

What is marketing myopia for any company in the market? How can we stop it? Explain it with suitable example

Using a differentiated marketing strategy, a company is likely to design a product and a marketing program that will appeal to the largest number of buyers. true or false?

Which of the following would most likely benefit from being categorized as segmentation by product usage?   Protection services   Fast food restaurant   Silicon Valley   Dairy farmers.

Please answer this Simple question

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

Answer questions  4,5,6 in relation to that product: Questions ( the product chosen cod liver oil)  (1)    Describe the product that you have chosen (2)    Comment on the information provided on the label (3)    How does the price of the product compare to the prices of the similar products in the category? (4)    Who (which target market) is the product targeted to? (5)    What consumer need does the product satisfy? (6)    What marketing activities are used to promote the product in the store and nationally?

Explain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint:  this question involves chapter 8 in your text.

Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.