Think of two distinct brands that compete directly with each other. What is the customer value proposition for the two competitors? Is this value proposition sustainable? Identify the points of parity for each brand. Develop a positioning statement for both brands based on your research.

Q: GreenScreen - a company that focuses on making eco-friendly products - puts up a poster at The Bone…

A: * Option Selection - Option D , Both A and C are the right options. * Explanation - When Green…

Q: Discuss whether the current marketing system is sustainable in terms of individual consumer benefit.

A: Sustainability is the business strategy that is used to reduce the negative impacts on the global…

Q: e problem with the A. Needs satisfaction OB. Canned présentation OC. AIDA OD. None of the above…

A: Canned presentation is a type of personal selling approach that involves using a pre-prepared,…

Q: What is the best franchise in the Philippines

A: Business is a legal entity creating value for customers and terms of products and services. Every…

Q: explain the challenges involved in Marketing of Services.

A: Introduction :- Through services marketing, businesses that provide clients with a service can…

Q: How would you define a popular website? What alternatives do small businesses have if they cannot…

A: Businesses need websites that can help them to update information about their brand, products,…

Q: What is Youtube's application of its target audience, messaging, redirects, paid media, earned…

A: YouTube Introduction: YouTube is a free site that may be a terrific place for adolescents to explore…

Q: Fairway market in bc analyse it's 4ps, stp and swot in marketing

A: The fairway market is a local grocery retail chain store performing their business in Vancouver…

Q: Choose any organization of your own choice and identify the products offered and what are the key…

A: Marketing is the core or primary activity for any company along with production. It helps to create…

Q: Which of the following theoretical frameworks does NOT belong with the rest due to it A.…

A: D) Maslow's hierarchy    Maslow hierarchy is a theory of motivation, not consumer behavior. It…

Q: addition to the environment and the marketplace, the three-pronged approach of socially responsible…

A: The community. The community is a key component of the three-pronged strategy of socially…

Q: explain the challenges involved in Marketing of Services.

A: The concept of service marketing is chiefly concerned with the sale of non-tangible, intangible…

Q: A SMM team should align all content and platforms with which element of the campaign?  A) Target…

A: Social Media - It is a computer-based technology/interactive digital channel that facilitates the…

Q: describe the impacts of Covid-19 on consumer behaviors in tourism and hospitality fields and how the…

A: The Covid-19 pandemic has had a big impact on how people behave when they travel and stay in hotels.…

Q: is a way to buy shelf space in stores to stock your company's products and brands. A. Push money B.…

A: Marketing strategies - Companies and market intermediaries (manufacturers, retailers, dealers) use…

Q: define how digital marketing differs from interactive and Internet marketing?

A: Online platforms have revolutionized the marketing of products to a large extent. The platform is so…

Q: What does this anser

A: *Introduction- Tik tok is a chinese based short video based plateform , which is owned by Byte Dance…

Q: Multi Criteria Approach

A: A Multi-Criteria Analysis (MCA) can be used to classify and compare different strategy options by…

Q: Please define the following: a. internal reporting system b. marketing research systems c. marketing…

A: As per the Bartleby Honor code we are not supposed to answer more than 3 interlinked questions at a…

Q: Ex post and ex ante valuations applied to which type of IPR?

A: The ex-post analysis is the concept that is used by companies to forecast the expected returns of an…

Q: the elements of the marketing mix. What is their collective role?

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Q: write how direct marketing helps a firm ?

A: Marketing is important since it helps to sell your products or services. Any organization's ultimate…

Q: Describe each of the following structures: functional, multidivisional, and matrix. Under what…

A: As an organization grows in size, it has to adjust it's way of working by changing it's structure…

Q: Does PlayStation company currently compete based on price or nonprice factors? Should PlayS

A: Sony Interactive Entertainment developed the video game console line under the name PlayStation.…

Q: Two months ago, you provided Niko and Luka with valuable marketing advice that helped them on how to…

A: Promotional mix -  To accomplish a certain marketing objective, a promotional mix combines marketing…

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A: Quantitative research deals with numbers and figures while gathering and analysing data, whereas…

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A: Brand visibility  Brand visibility is the frequency with which your audience encounters your brand…

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Q: Do you find that you are more likely to make a purchase when shopping online or in person? Why do…

A: Today, brick-and-mortar stores are still very much in existence despite the fact that e-commerce is…

Q: QUESTION 44 Which of the following is likely to result in the greatest decrease in ethical risks for…

A: Ethics -  Ethical principles differentiate between right and wrong and help people to make justified…

Q: write how publicity is useful in sales promotion ?

A: Marketing is the process to generate customers and brand value for a company. It is a vast topic…

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A: Event marketing is aimed to develop in-person interactions that advertise a company, service, or…

Q: In what ways are "cybersecure" environments advantageous?

A: The growing concern of cyber theft and online crimes has imposed certain providential rules and…

Q: What is a brand archetype, which we use in SMM? A) McDonald's "M" B) Dr. Scholls foot arches C)…

A: Brand archetype aims at creating a brand narrative to forge an emotional connection with the target…

Q: Evaluation Recommendations: Describe the ongoing evaluation strategies you recommend going forward…

A: Marketing is one of the basic needs of every business organization. It involves spreading…

Q: 1. Describe the history and function of retail management..

A: Since its inception, retail has undergone a significant transformation. The percentage of customers…

Q: How easy/difficult is it to gain credibility? and to lose it also?

A: Credibility simply means that the customers or the market believe that an organization and its…

Q: What is a creative brief? Discuss the various elements that should be included in a creative brief…

A: Marketing campaigns are an important element of the marketing activities of a company. A marketing…

Q: Global roll-out is more likely to work with strategy

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A: Every business will create value for its customers in customised way. This will be done through…

Q: Among the trends seen in the promotion industry, we see that, respectively, has increased. O A.…

A: The Department of the Promotion Industry and Internal Trade mainly has a role in the governance and…

Q: 1. Describe how increasing digital density enables new business models. 2. Compare and contrast how…

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Discuss International Marketing Strategy of Starbucks with the references.

A: Providing external references or links is against the honor code of Bartleby. Hope you understand.…

Q: 33- Which of the following is true about penetration pricing strategy?  Group of answer choices…

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Q: What are direct distribution channel and indirect distribution channel? What are the differences…

A: The path taken by the products and services to reach from the manufacturers to the final customers…

Q: You are tasked with researching the most common laptop brands used by students on a university…

A: The questionnaire method of data acquisition involves mailing a list of questions (called a…

Q: Which element of building virtual communities refers to deciding if there will be a progressive…

A: Virtual communities can be described as those groups of people that may or may not meet with one…

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A: A research design in any research is very important. It refers to the complete strategy that can be…

Q: Outline the communication process and the steps in developing effective marketing communications

A: Marketing communications can be defined as messages and correlated media that are used for…

Q: Contrast the strategy mixes of convenience stores, conventional supermarkets, food-based…

A: A retail mix is a combination of several aspects such as pricing, location, personalization,…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.