Coca-Cola position itself as an environmentally conscious company. Is it really an environmentally conscious company? What are some problems with their positioning as an environmentally conscious company?

Q: Discuss integrated marketing communications and the communication process.

A: Integrated marketing communications refers to the integration of traditional and modern techniques o...

Q: Would your answer to Question 37change if the products were limitedto children’s toys?

A: Ethics specify obligations & duties that individuals owe to others & the community. Ethical ...

Q: Discuss comprehensively the difference between business travel and leisure travel

A:  Business travel and leisure travel both are different type of travel. Business travel is the trave...

Q: formula for the Sales Revenue growth ratio

A: Sales revenue growth ratio is one of the parameters used by companies to calculate its growth. It is...

Q: What do you think about the sales technique "start with a BANG!" and explaining why you think it wor...

A: *Yes it has been a heaven's truth that is proven numerous time now ,  that Starting with a bang actu...

Q: Market broadening instruments positively affect the liquidity of markets.

A: Market broadening instruments are a part of financial innovation in the market. 

Q: Explain the difference between pretesting and posttesting advertising copy

A: Advertising has become quite popular for multinational companies. They use generally celebrities to ...

Q: Create a qualify phase for mobile phones in the product life cycle.

A: Before we proceed to create a qualify phase for mobile phones, let us first define the terms used in...

Q: Question 6: What matters for the success of the Ford's Model T? What did Ford do to take the positio...

A: Ford Motor Company is an American international motor vehicle manufacturer based in Dearborn, Michig...

Q: How can Google be successful in the display advertising business? What other areas of growth are li...

A: It was formerly known as Google Inc. Now Google LLC is a subsidiary of the parent company Alphabet I...

Q: 3 examples of media literacy. Please provide real life examples/practices. I am confused by its diff...

A: Education is not only gained in schools and colleges but a person must stay a student for entire lif...

Q: Please pick a brand, select its two main benefits and illustrate the brand's position regarding thos...

A: For the given scenario, we are to select one famous brand which is subjective, therefore for this qu...

Q: Working through the stages of the International Product Life-Cycle Theory we find that production an...

A: To increase profits a firm must scale it's product to a larger market, this will push sales and mark...

Q: haracteristics of Baby boomers, Generation X, Millennials and Generation Z. How do such characterist...

A: The characteristics of different type of generation and the influence they have on destination and t...

Q: Discuss values as they relate to gender-basedmarketing

A: Gendered marketing entails segmenting customers based on their gender and tailoring one or more mark...

Q: consumers consume ?

A: Consumer is basically the final end step in the process of selling the product to the purchasing of ...

Q: Elaborate on 5 different environmental factors which are likely to impact Tropical Leisure’s busines...

A: *Introduction - Before understanding the effect of various environmental factors on Tropical Leisure...

Q: Make a SWOT analysis for choosing electronic communication or traditional communication

A: SWOT analysis is a strategic management analysis done by companies to understand the strengths, weak...

Q: Explain the differences between product advertising and institutional advertising and the variations...

A: Ans. Introduction    Advertising means promoting the products by specifying its features and benefit...

Q: To some people, these are a fruit, a bird and a part of a house. To others, these are a computer, a ...

A: In modern world trademarks and brand names have become the pillars of success for many popular firms...

Q: [Ariana] At the beginning of Ariana Grande's music video, "Focus," she shows a closeup of a Samsung ...

A: The correct Option is A Product Placement because the Samsung Galaxy phone in the music video is an ...

Q: What are the benefits and drawbacks of creating a marketing plan, before starting a digital project?...

A: Marketing Plan – A business plan or a strategy that acts as the foundation for business operations a...

Q: what are the External, not internal, focus, Adding value, not cost reduction? How the Understanding ...

A: A business will run for long if it is successfully delivering high quality service and products to c...

Q: State five (5) characteristics of popular (modern) Philippine fashion with an example for each.

A: * Introduction - The modern Fashion features of the Philippine are by large inspired from their fore...

Q: . What is the weakness of the percentage of sales budgeting approach?

A: Ans. Introduction    Percentage of sales budgeting method or approach is a type of method in which t...

Q: 1) If you were the CEO of Amer Sports (Arc’teryx's parent company) looking to re-enter the Russian m...

A: "Since you have asked multiple questions so we will solve the first question for you. If you want an...

Q: Starbucks has become a phenomenon worldwide, with more than 24,000 stores in more than 60 countries....

A: Starbucks specialises in Coffee products and has many stores around the world. It is known as Tata S...

Q: Understand the role of global demographics

A: Demographics is the study of structure of a population. It has to understand various aspects of that...

Q: support and oppose adding fees on food establishment that does not use “eco-friendly” packaging.

A: The eco-riendly packaging as it is called the movement of the green and it have various environmenta...

Q: How Much Should You Spend on IMC?

A: IMC stands for integrated marketing communication. It is a process in which marketing communication ...

Q: What is the purpose of an institutional advertisement?

A: Advertisement is essential for both merchants and shoppers. It is, nevertheless, more significant fo...

Q: What is a subculture?

A: The different segments are made by the Marketers in order to clearly seperate and identify the valua...

Q: e the benefits of having an intranet or extranet for a co

A: Drawbacks of intranet: 1. The organization has less security due to intranet usage as it leads to ha...

Q: Do you believe Americans’ concernfor the environment is a stronger valuethan their materialism?

A: Today, we can see that America has more of a capitalistic inclined in its values. It is one of the m...

Q: in the bottom-up approach basically uses historical data from similar engineering projects to estima...

A: Disclaimer "Since you have asked multiple question, we will solve the first question for you. If you...

Q: Recognize public relations as an important form of communication.

A: Communication is the process of transfer of ideas and thoughts between two or more entities. Every c...

Q: What six elements are required for communication to occur?

A: Communication is the most common way of trading considerations, thoughts, realities, feelings and se...

Q: Describe the differing roles of those receiving messages through traditional versus social media and...

A: The classification of traditional media is a fairly enormous. You're probably presented to numerous ...

Q: How does enterprise application integration work?

A: In business context , the enterprise application integration also known as EAI is used to avoid data...

Q: Critically analyze how different cultures across the globe has converged and in your opinion is it a...

A: * Cultural convergence in business world is a blessing for a organization who is aiming at global pe...

Q: Big Data : Select an organization that employs a highly personalized approach to selling products o...

A: The most intelligent entrepreneurs understand that the only way to significantly outperform the comp...

Q: Create a plan phase for mobile phones in the product life cycle.

A: Product life cycle is the overall phases and the life through which a product goes through right fro...

Q: What are the characteristics of good promotion objectives?

A: Ans. Introduction    Promotion is one of the most essential part of marketing which involves giving ...

Q: What causes the differences between purchasingpower parity and income, as shown in the text?

A: The strength of a nation depends on how strong is it economically. How much money do citizens earn, ...

Q: What is the difference between a coupon and a deal?

A: Promotions are a sort of sales improvement strategy that aims at increasing sales in the short run. ...

Q: What variations between the United States andother societies, other than cultural variations, mayaff...

A: While making a purchase, a consumer goes through the stages. The study of this process is seen to be...

Q: Which promotional element should be offered only on a short-term basis?

A: Promotion practice in business brings brand awareness among culture. It means the customers are able...

Q: [Snapchat] Snapchat recently released a link to an augmented reality image of Michael Jordan, which ...

A: A business to be relevant and competitive tries different ways to being in the minds of customers. T...

Q: Analyze the Native American, Asian IndianAmerican, and Arab American subcultures and theunique marke...

A: Marketing is the process of communicating with the market and creating a brand image of the company ...

Q: Discuss the role of social class in developing marketing strategies

A: Marketing strategies have effective role in creating the business and marketing objectives to reach ...