Imagine yourself as the CEO of a large firm in an industry in which you are interested. Please (1) identify major trends in the general environment, (2) analyze their impact on the firm, and (3) identify major sources of information to monitor these trends.
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- Describe a historical situation where a failure to assess and correctly interpret the external environment resulted in a business' failure. What elements of the external environment were missed? How might the company have corrected this oversight? Cite any sources used to support your answer.Instructions Explain how an understanding of the industry where a company operates can directly impact its succesS.How do I organize to monitor and predict changes in my marketplace? Is this marketing’s job or someone else’s? If so, who? What are the costs and benefits of different approaches to doing so? Is simply trying to become more agile and respond quicker when changes occur a viable alternative to trying to better predict marketplace dynamics and change?
- Discuss the challenges associated with managing big data, including volume, velocity, variety, and veracity. How can organizations address these challenges effectively?Why is it important for an entrepreneur to do some market research before starting a business?In an essay discuss which information systems tools can a business use to support the marketing function?
- Begin by choosing a publicly traded corporation( COCA COLA) and conduct research to find articles or academic sources that explain the resources, capabilities, and competencies of your chosen corporation. From your list of competencies, identify your chosen corporation’s core competency (ies). Suppose you have been appointed to conduct a high-level value-chain analysis of your chosen corporation. What would you say are the corporation’s primary and secondary activities? Be specific in describing how each activity adds value to the corporation and ultimately to shareholders’ wealth. Be sure to post at least 2 references in support of your explanations and conclusions.What is the best role of a business analyst?Explain your understanding of the technological environment. Use examples to support your answer.
- Explain the importance of scientific literacy for making informed decisions.Using what you learned about TripAdvisor TripAdvisor Business Model Canvas (innovationtactics.com) TripAdvisor Business Model Canvas (innovationtactics.com) Share with us what you feel is one of the most interesting, compelling pieces of this business? Identify which of the 9 key components this information falls within (for example it could be: how TripAdvisor actually makes money being a "reviews" page or these are Tripadvisor's key competitors and this is one that actually surprised me...). Have you ever used TripAdvisor or posted on TripAdvisor? What was your experience? Pick an international dream vacation spot. Lookup a hotel that has a 4.8 out of 5.0 rating or higher in that destination. Examine a few reviews. Share with us your destination spot and a link to the hotel. Would the reviews of this property make you decide to book there? Why could user-generated content/feedback be seen as a revenue stream?REFLECTION: If you're thinking about starting a business, most likely you have dreamed of one that involves your interests. But, what does the market need or want? Do you know who is buying what and how much, or how, where and why they are buying those goods or services already? Determining the marketability of your start-up business is typically done in the context of creating a business plan and performing an analysis of your competition. It requires research into areas of marketability,