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How may a company make advantage of internet marketing to encourage people to shop at its online store?
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- Changes in the marketing environment produce uncertainty for marketers and at times hurt marketing efforts, but they also create opportunities. How do traditional marketing and e-marketing differ? How are they alike?For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.Why do the most successful e-commerce companies, such as Amazon.com, use online marketing mix strategies?