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Discuss. How can a firm create a sense of urgency and excitement around sales promotion without resorting to gimmicks or false advertising?
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- how can a firm create a sense of urgency and excitement around sales promotion without resorting to gimmicks or false advertising?How does personal sellingdiffer from other types of promotional activities?How can a firm create a sense of exclusivity in a sales promotion campaign without alienating potential customers?
- Discuss.. How do businesses determine the appropriate timing for implementing sales promotion activities?Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.v . In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?
- A benefit of advertising is that: Question 40 options: a) it creates a long-term, committed relationship between a salesperson and a customer. b) it has a very low cost per contact. c) it facilitates consumer empowerment. d) it provides opportunity for immediate feedback from consumers.create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is Value Proposition". value proposition is the full mix of benefits upon which a brand is positioned. There are five possible value propositions. List and briefly explain and give an example on each one.
- What type(s) of in-store promotion activities are taken place in the two department stores? Do you think it is the correct way to promote the respective merchandise? Explain.Give definition and example to this consumer-oriented sales promotion 1. PRIZESIn what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?