Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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_________As an administrative manager, you must ensure
that
a. information is protected from employees.
b. information is used in a consistent manner.
c. the smart group receives the data first.
d. the promotional campaigns are aired on time.
e. new product planning is on schedule.
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- _____ is the formal and legitimate right of a manager to make decisions, issue orders, and allocate resources to achieve organizational outcomes. a.responsibility b. chain of command c. authority. d. none of these e.accountability.arrow_forwardDue to their low reliability and validity, __________ are poor predictors of future job success and make it difficult to differentiate one job candidate from another. Consequently, their use as a hiring tool is often discouraged. a reference checks b cognitive ability tests c work samples d assessment centers.arrow_forwardWhich of the following statements about a commission plan is most likely true? OA. Employee loyalty to the firm increases. OB. Selling costs are kept in proportion to sales. OC. Recruiting costs are significantly decreased. O D. Salespeople strive to complete nonselling tasks. O E. Team selling and territory splitting are encouraged.arrow_forward
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