Q: Briefly discuss the straight rebuy and modified rebuy strategies. What are the similarities and…
A: The buying center is created by including people from a relative multitude of businesses. These…
Q: Choose a company. Step 1 Why have you chosen this particular company/brand? How is this…
A: The company we will be discussing here is Apple Inc. Apple Inc is a multinational technology driven…
Q: Think of individual interviews as a way to do market research. Which of the following statements are…
A: Market research is a systematic attempt to obtain data about targeted customer base: learn…
Q: What are the competitive, legal, political, economic, technological, and sociocultural factors…
A: Features of marketing: 1. Marketing that is focused on the customer: The marketing function of a…
Q: Suppose you developed an app that can predict the likelihood a person will get the flu and you…
A: Every company is created by people for creating value for customers and shareholders. It is a legal…
Q: _______ Amazon.com makes a special effort to build long-term relationships with its customers.
A: B2B companies are the organizations that offer business products to other businesses. B2C companies…
Q: Describe the four types of marketing channelsand the roles they play in marketing strategy.
A: Marketing is the activity of promoting products and services by means of different channels. It…
Q: Explain how product features can be used to create differentiation in the market.
A: Ans. Introduction Product differentiation is a marketing strategy designed to distinguish a…
Q: How would you describe Food Network’s product mix in termsof width, length, and depth?
A: In terms of width, length, and depth, Food Network has a strong product mix of its own. Talent,…
Q: __________ Deloitte, a public accounting firm, helps to underwrite the musical production “Mama Mia”…
A: Firm- A profit business organization like a limited liability company, corporation or partnership…
Q: Discuss branding strategy—the decisions companies make in building and managing their brands.
A: A brand is an intangible marketing or business concept that allows people to recognize a company, a…
Q: Why is it important for the company to know the lifetime value of their customers? Note: Be specific…
A: Marketers and managers put in a lot of time, effort, and money to follow their customers' journeys…
Q: Choose something you buy all the time. Do you know where it is made and how many places it went…
A: Every product undergoes through a production process to be fully developed in order to be of salable…
Q: Ashley was keeping a check register of her deposits and withdrawals (as shown below). What will her…
A: A check register is a tool where a business records all it's cash and cheque transactions. It is…
Q: Outline the steps in the marketing research process.
A: Marketing research is explained as an activity of procuring and analyzing information for solving…
Q: What is environmental sustainability and why has it grown in importance for marketers?
A: Business environment includes various factors which affects the company in positive and negative…
Q: Considering risk, please answer the following: What are risks you might encounter when choosing…
A: Hi, Thank You for the questions. As per our guideline, we are supposed to provide the answers for…
Q: Describe different types of market structure ?
A: The market structure is composed of a number of enterprises that provide products and services, as…
Q: Why is integrated marketing communications being increasingly accepted?
A: Ans. Introduction Integrated Marketing Communications or IMC is a basic concept. It guarantees that…
Q: PepsiCo social media strategies
A: Pepsico. is one of the brands which is known for using social media strategies effectively. The…
Q: In not less than 100 words answer the question below: Under the direct marketing channel , can you…
A: The direct marketing channel refers to the process of selling directly to the final buyer without…
Q: Group
A: The answer to this question is being given below;; 1)Attracting many new customers who are light…
Q: What kind of opportunities and threats in the international / global marketplace do you see…
A: Apple is one of the top manufacturers of electronic devices such as smartphones, laptops etc in the…
Q: Describe an example in which marketing research could cause harm to participants. Many companies…
A: Marketing research firms should perform their research in a morally responsible manner. While…
Q: PRACTICE EXERCISE 2 . Formulate assertions based on the words given in each number. Follow the type…
A: In the given fill in the blanks questions we are asked to provide statements of preferences and…
Q: Discuss the challenges marketers face with international market segmentation.
A: Through market segmentation, companies identify target customers who are most likely to buy their…
Q: What are the activities that salespersons engage in during a typical working day? What are some of…
A: What are the activities that salespersons engage in during a typical working day? Salesperson are…
Q: Explain the four choices companies have when developing brands. Provide an example of each
A: Branding is made up of a series of complex branding decisions. Brand positioning, brand name…
Q: You can overcome the barriers to effective written communication by Question 8 options: Using…
A: Communication is key for business to sustain effective sharing of vital business and marketing…
Q: communicatlon The
A: Marketing mix is formulated and created by the organization by focusing on the fields of product,…
Q: 1. As a retail buyer , what criteria would you use in deciding whether your chain should carry the…
A: Every retail store will have inventory which it will buy from the distributor all the manufacturer…
Q: What are PepsiCo promotion strategies?
A: The company Pepsico is one of the largest beverage companies in the world, which is headquartered in…
Q: George Clooneyy types in a URL in his web browser and navigates to a website. Which of the following…
A: There are many ways in which the customer Looks for information about the company. One of the ways…
Q: Changes in the technological environment have created amazing opportunities for new business models…
A: Platform business model or sharing economy model are using technology to compete with the…
Q: Understand the basic elements of the promotion mix.
A: It refers to all decisions concerning the promotion and sale of goods and services. The important…
Q: Discuss how do consumers exercise the word PRODUCT CONTAMINATION. Present an example to discuss…
A: Product contamination - It is the presence of unwanted materials like dust particles and chemical…
Q: What four functions do marketing channelsperform?
A: Marketing channels are the people, organizations, and activities that make goods and services…
Q: Identify three kinds of full-service wholesalers. What factors are used to classify wholesalers…
A: The term "wholesaler" refers to a merchant middleman who sells items in huge amounts. Wholesaling…
Q: Outline the three major channel strategydecisions.
A: Management of channel assists in developing a distribution structure for selling and servicing…
Q: Define the business market and explain how business markets differ from consumer markets.
A: Business markets are basically the organizations or entities which acquire a particular product or…
Q: Given the fast pace of everyday life, most people often feel there is not enough time to do…
A: Social Media- A computer bases technology that would facilitate the thoughts, sharing of ideas and…
Q: When General Electric uses the Internet to purchase materials from its suppliers, it is using a B2C…
A: Digital Marketing gives business perspective of incorporating digital mediums for promoting goods…
Q: Go out for dinner VS buy a "cook at home" dinner at Fred Meyer Direct…
A: Since you posted a question with multiple sub-parts, we will solve the first three sub-parts for…
Q: Describe the six distribution channels. Give an example of each.
A: Features of distribution channels: 1.Provides manufacturers with increased distribution efficiency.…
Q: What is integrated marketing communications, and why is it becoming increasingly accepted?
A: Integrated marketing communication is critical for business-to-business marketing and direct…
Q: Context-specific and technically-specific knowledge with examples relevant to Apple company
A: Context specific and technically specific knowledge are two types of knowledge which are used by…
Q: _______ An audit isa. performed by the firm’s private bookkeepers.b. not necessary if the firm used…
A: An audit is the procedure through which the company hires any expert's service to analyse the Book…
Q: Discretionary income. It’s the amount of money we have left over after paying for life’s…
A: Targeting is the method in marketing where few segments are chosen to cater to. It is the most…
Q: Use the information below to answer the question, which has a "good" effectiveness score? TEAM1 TEAM…
A: Effectiveness score test the ability of the metric to reach the desired goals. The ability to…
Q: Which of the following are the characteristics of a strong presentation? Question 1 options:…
A: Presentation - It is an activity or practice to express ideas, thoughts, or opinions on any subject…
How do you intend to get yourself (and your money)
out of the business?
Step by step
Solved in 2 steps
- . Why are you considering starting your own business at this time?What are the two options the Board of Directors and C-Suite Executives can choose to do with Net Income?You have just graduated from the MBA program of a large university, and one of your favorite courses was “Today’s Entrepreneurs.” In fact, you enjoyed it so much you have decided you want to “be your own boss.” While you were in the master’s program, your grandfather died and left you $1 million to do with as you please. You are not an inventor, and you do not have a trade skill that you can market; however, you have decided that you would like to purchase at least one established franchise in the fast-food area, maybe two(if profitable). The problem is that you have never been one to stay with any project for too long, so you figure that your time frame is 3 years. After 3 years you will go on tosomething else. You have narrowed your selection down to two choices: (1) Franchise L, Lisa’s Soups, Salads, & Stuff, and (2) Franchise S, Sam’s Fabulous Fried Chicken. The net cash flows shown below include the price you would receive for selling the franchise in Year 3 and the forecast…
- What are some financial issues and problems entrepreneurs deal with, and how can they conquer them?Assume that you are the owner of a successful small-to-medium-sized business. You want to grow your business and separate it from your personal finances. What should you do? How will you do it? In regard to dividends and earnings, when and how should you and other owners be rewarded? What are examples of each type of dividend? Why do some large corporations forgo dividends?Tell me about the way you run the business.