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Outline the three major channel strategy
decisions.
Step by step
Solved in 2 steps
- Describe the major functions of marketing channels.Why are these functions better accomplished throughcombined efforts of channel members?Identify the major channel alternatives open to a company.1- Explain why companies use marketing channels and discuss the functions these channels perform. 2- Discuss how channel members interact and how they organize to perform the work of the channel.
- Explain in details why companies use marketing channels and discuss the channel design decisions.Explain the concept of omni-channel CRM and its benefits in providing a consistent customer experience across multiple communication channels.Discuss how channel members interact and how they organise to perform the work of the channel?
- Channel Members (intermediaries) and NonChannel Members (facilitating agencies) Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.analyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategy, analyzing integrated marketing campaigns that effectively combine both digital and traditional elements.What are the various causes of conflict in the channel? Can channel conflict be avoided altogether? Explain various methods of resolving channel conflicts ?