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Discuss how do consumers exercise the word PRODUCT
CONTAMINATION. Present an example to discuss further.
Step by step
Solved in 2 steps
- Give three (3) examples of products that consumers hold erroneous perceptions about. Trace how these errant perceptions came about.Tell me about product positioningIs it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?