How do you create a survey (primary data)? How do you draft a 1-page sample survey, with the survey should focus on whether the company has the right target market for Kibbles and Bits dog food?  What kind of closed questions regarding the perceived market opportunity (e.g., is it worth the while?)? Or, open or closed questions on how to design a product to ensure its appeal to your target market (e.g., what should it do or look like to make it work?)? What are least 3 qualitative and 3 quantitative questions?

What are the differences between primary data, secondary data, and marketing intelligence? ** Answer this question with only 1 reference.

3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?

Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution.Develop a creative approach for improving specific processes, and utilize inductive arguments to support the proposed solution. The response should include one of the following:  generalization, analogy, or causal argument.

Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative sample

Jak has identified a possible market segment for the product he manages. Jak is now trying to determine whether the segment is identifiable. This means making sure the members of the segment are ___ members of other segments and ___ one another.A) similar to; similar toB) different from; similar toC) different from; different fromD) similar to; different fromE) none of the above

What can be improved about this research design "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."

Identify a specific brand within a product category with which you are familiar. The brand’s performance will be researchedProvide the instructor with the following information (250-300 words):Identify a specific brand within a with which you are familiar. The brand’s performance will be researched and documented, and then analyzed using the guidelines specified. The brand selected should not be a market leader since the project is intended to expose deficiencies and shortcomings in the marketing of the product using a framework.be sure that there is adequate information available on competition and markets. For example, a local brand may not have readily accessible information or sufficient information to satisfy the requirements of this assignment. Include a brief description of your chosen brand and indicate your reasoning for the selection. ……………………… Added to cart

How do you distinguish among a casual analysis, a statistical analysis, and a Pareto analysis? Which of the following categories best describes the ODC approach?

Multipule choice questions? Just mark the Correct Answers and there is  no need to exlain It !