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How can we best serve our customers while earning a fair profit?

How can we best serve our customers while earning a fair profit?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Issues in Retailing • How can we best serve our customers while earning a fair profit? How can we stand out in a highly competitive environment where consumers have so many choices? ● High unemployment, low consumer confidence, high savings rates have reduced consumer spending. At the same time retail competition has increased through increased format blurring (sales of cameras at office supply stores, carpeting and major appliances at home improvement centers). • How can we grow our business while retaining a core of loyal customers? ● ©2013 Pearson Education Publishing as Prentice Hall 1-3
Transcribed Image Text:Issues in Retailing • How can we best serve our customers while earning a fair profit? How can we stand out in a highly competitive environment where consumers have so many choices? ● High unemployment, low consumer confidence, high savings rates have reduced consumer spending. At the same time retail competition has increased through increased format blurring (sales of cameras at office supply stores, carpeting and major appliances at home improvement centers). • How can we grow our business while retaining a core of loyal customers? ● ©2013 Pearson Education Publishing as Prentice Hall 1-3
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