how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?
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- Explain..what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?What are the best practices for building a socially responsible Integrated Marketing Communication program?Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
- 1 It is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer values of management is known asStudents are to describe any TWO (2) activities undertaken by a company in theircommunity that they would consider to be marketing activities. 1.You are to describe themarketing activities that you encountered/ experienced or observed2. Identify what marketing activities you consider them to be?3. Explain in your own words what is the company that is undertaking the activities tryingto do. What do you think is their objective(s)?4. Who are the activities or messages targeted to?5. Based on your reading of the course material, what marketing principles do theseactivities demonstrate?6. Do you consider the activities or messages to be effective? Why or why not?Marketing is a social and a managerial process involving many activities that aim at enabling individuals and groups to obtain what they need and what by creating and exchanging something of value with others a) Discus this statement clearly demonstrating the importance of marketing in organizations
- They have decided to hire you as their Marketing Consultant seeking a second opinion and justification on why they should choose the target marketing process as against mass marketing and mass customization, explain? ]Citizen action publics such as The National Council on Drug Abuse and the National Road Safety Council utilize commercial marketing tools and programmes to influence individuals’ behavior to improve their well-being. This is an example of a. Social Marketing b. Organization Marketing c. Place Marketing US Based, Kroger is a famous franchise designed to serve its customers at as a self service, low margins, high volume operation. They fall in the category of a a. Supermarket b. Convenience Store c. Retailer d. Discount Store Which of the 4P’s generates revenue and has a direct impact on the company’s bottom line? a. Place b. Product c. Price d. Promotion A set of firms that supply the raw material, components, parts, information, finances and expertise needed to create the product or service are known as a. Channel distributors b. Intermediaries c. Upstream…How can marketers ensure that their advertising is truthful and not misleading to consumers?
- Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.The marketing environment is the actors and forces outside marketing that affect marketing management's ability to a. Ward off governmentintervention b. Develop and maintain successful transactions with its target customers c. Make money d. Increase shareholder wealthIn more than 10 sentences, what is marketing and what is its primary goal?