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- How do companies adapt their marketing mix when entering new international markets?What strategies can a company employ to effectively target and reach its desired customer segments in a global market?What factors a company needs to consider before expanding or entering into a foreign market? Explain your answer.
- What harmful impacts do certain marketing practices have on competition in your country?Explore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?List the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?