FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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Headlines Publishing Company (HPC) specializes in international business news publications. Its principal product is HPC-Monthly, which is mailed to subscribers the first week of each month. A weekly version, called HPC-Weekly, is also available to subscribers over the Web at a higher cost. Sixty percent (60%) of HPC's subscribers are international customers. The company experienced a fast growth in subscribers in its first few years of operation, but sales have begun to slow in recent years as new competitors have entered the market. HPC has the following cost structure and sales revenue for its subscription operations on a yearly basis. All costs and all subscription fees are in U.S. dollars.

 

 

 

Fixed Cost

 

 

 

$306,000 per year

 

 

 

Variable Costs

 

 

 

Mailing

$

0.60

per issue

Commission

 

3.00

/subscription

Administrative

 

1.50

/subscription

Sales-Mix Information (based on volume)

HPC-Weekly

 

20

percent

HPC-Monthly

 

80

percent

Selling Price

 

 

 

HPC-Weekly

$

47

/subscription

HPC-Monthly

$

19

/subscription

 

Required: Use these data to determine the following:  

4. HPC's required sales to reach a target before-tax profit (πB) of $75,000 for the year. What is the breakdown of this overall level of subscriptions into Weekly and Monthly subscriptions? (Round answers up to nearest whole number.)

5. What are the critical success factors for HPC? For its domestic subscribers? For its international subscribers? How can CVP analysis be used to make HPC more competitive?

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