Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- From the customer’s perspective, which is better: to buy through one channel or several channels? The obvious answer is to have multiple channels available—order from the Web, make returns at the store, check on delivery by phone—and have all of those contact points able to pick up where they last left off. But is there any advantage—to the customer–of using only one channel? Why does research show that customers who use more than one channel are more likely to be more valuable than those who use only one?
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- What are the advantages Walmart has over Amazon in convenient shopping and the advantages of using the Walmart mobile shop app on phones?arrow_forwardhere is the follow up info of the companyarrow_forwardOne disadvantage of direct-to-customer channels is that Multiple Choice most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors. they require producers to shift many marketing functions to others. this approach makes it hard to achieve coordination among the required marketing activities. they make it more difficult to get information about changing needs of the market. None of the answers are correct.arrow_forward
- Comparing the grocery and the toys section at a retailer: Grocery should have higher days of inventory than toys Grocery should have higher margin than toys Grocery should have a higher lead time than toys Grocery should have a higher inventory turnover than toysarrow_forwardCompare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products mostlikely to be distributed?a. New automobilesb. Saltine crackersc. Cut-your-own Christmas treesd. New textbookse. Sofasf. Soft drinksarrow_forwardExplain the cost, risk and speed of each channel. Give examples of each. (a) Consumer Marketing Channels 0-level 1-level 2-level Manufacturer Manufacturer Manufacturer Wholesaler Retailer Retailer Consumer Consumer Consumerarrow_forward
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