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plan, w ed Gla: eattle with - shun

plan, w ed Gla: eattle with - shun

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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O B/S أيقونة المجموعة Rebecca Kaplan, who operates 3 points family-owned Glazer's Camera, in Seattle, Washington, with her brother, Ari Lackman, shuns traditional discounts because the profit margins on the photographic equipment the store sells are too slim to offer price reductions. Instead, Glazer's Camera offers customers limited discounts by bundling cameras with high-end accessories, such as tripods, lenses, and camera bags, at special prices. To differentiate their store from competitors, Kaplan and Lackman invest in training their staff and offer special services, such as in- store photography classes. This is an example of O bundling O multiple-unit pricing O odd-pricing creative-pricing
Transcribed Image Text:O B/S أيقونة المجموعة Rebecca Kaplan, who operates 3 points family-owned Glazer's Camera, in Seattle, Washington, with her brother, Ari Lackman, shuns traditional discounts because the profit margins on the photographic equipment the store sells are too slim to offer price reductions. Instead, Glazer's Camera offers customers limited discounts by bundling cameras with high-end accessories, such as tripods, lenses, and camera bags, at special prices. To differentiate their store from competitors, Kaplan and Lackman invest in training their staff and offer special services, such as in- store photography classes. This is an example of O bundling O multiple-unit pricing O odd-pricing creative-pricing
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