Goal: Consider the concepts of brand loyalty and brand familiarity. 1) List one branded product to which you are loyal. It can be a brand that you really care about or just one that you buy routinely. In 1-2 sentences. 2) Do you consider this to be a convenience product, shopping product, or specialty product. (See Chapter 8) Explain. 3) Is your level of brand familiarity brand preference or brand insistence? Explain.

Goal: Consider the concepts of brand loyalty and brand familiarity. 1) List one branded product to which you are loyal. It can be a brand that you really care about or just one that you buy routinely. In 1-2 sentences. 2) Do you consider this to be a convenience product, shopping product, or specialty product. (See Chapter 8) Explain. 3) Is your level of brand familiarity brand preference or brand insistence? Explain.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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