What are the key differences and similarities in the strategic approach of IKEA as compared with CitizenM Hotels?
Introduction:-
Today organizations are working in varied forms. Days are gone when organizations were stuck to the traditional or old businesses. Organizations earlier didn't try to adopt alternative businesses and kept on doing the one business started by them.
Not only this, organizations today take ideas from other organizations and alter the way they conduct their business. One such example is that of IKEA and CitizenM Hotels. the credit for the change in the businesses and the way they are conducted goes to Strategic Approaches taken by the organizations.
Strategic Approach consists of partnership, collaboration with other organizations, upgradation of technology, change in policies and procedures, building the capacity of the organization and most important of all is that the changes are systematic and their integration.
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