Give an example of a local company that uses social networking to connect with customers. Analyze their effectiveness (what is the impact of social networking channels on individuals and society? Are they doing a good job communicating with their intended targets?)

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter14: Exploring Social Media And E-BUSINESS
Section14.1B: Why Businesses Use Social Media
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Give an example of a local company that uses social networking to connect with customers. Analyze their effectiveness (what is the impact of social networking channels on individuals and society? Are they doing a good job communicating with their intended targets?)

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